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The smart science.

study #2: Double-blind brand comparison
LOS ANGELES, CA – 45 DAYS, 30 WOMEN

Timeless Secret^® ranked higher than the #1 best-selling department store brand on all 10 measured attributes, including improvement in skin tone, texture, balance, and brightness, as well as product fragrance, texture, and purchase intent.

Skin is Hydrated	Timeless Secret	96%
	#1 best-selling dept. store brand	59%
Skin is Brighter	Timeless Secret	70%
	#1 best-selling dept. store brand	60%
Skin is Refreshed	Timeless Secret	81%
	#1 best-selling dept. store brand	67%
Skin is Balanced	Timeless Secret	74%
	#1 best-selling dept. store brand	52%
Skin is Smoother	Timeless Secret	63%
	#1 best-selling dept. store brand	62%
Pores Minimized	Timeless Secret	48%
	#1 best-selling dept. store brand	44%
Skin is More Even	Timeless Secret	52%
	#1 best-selling dept. store brand	33%
Like Fragrance	Timeless Secret	89%
	#1 best-selling dept. store brand	33%
Like Consistency	Timeless Secret	85%
	#1 best-selling dept. store brand	70%
Definitely Purchase	Timeless Secret	74%
	#1 best-selling dept. store brand	37%

* % of users who agreed that Timeless Secret delivered this attribute.

** % of users who agreed that the #1 best-selling department store brand (source: NPD 2007) delivered this attribute.

More proof: study #3: user group >>

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